Upexi, Inc. is a tech-enabled brand owner with deep expertise in developing, manufacturing, and distributing consumer products. They have plans to invest $100 million in Solana, a cryptocurrency best known for its impressive speed, scalability, and developer ecosystem. This decision comes as Upexi seeks to expand its business and reduce its reliance on Amazon by making a foray into the cryptocurrency sector. The company plans to use $5.3 million of the total capital raised to set up its Solana treasury management operations. The remaining will be used to buy more Solana.
Solana’s blockchain infrastructure is becoming popular among institutions who are looking for real world financial applications. Upexi’s investment further highlights the building interest in Solana as a promising platform that could see greater institutional adoption. The firm is convinced that Solana’s technological benefits position it as a great option for sustainable, long-term growth.
Solana’s speed and scalability are one of the most important factors that are attracting institutions. The cryptocurrency’s electric developer community only lends further credence to its ongoing reign atop the blockchain infrastructure food chain. Solana Foundation President Lily Liu remarked on the increasing institutional interest in Solana.
“It’s encouraging to see institutions exploring blockchain infrastructure in meaningful ways,” - Lily Liu
Janover is making the investment possible by connecting the commercial real estate industry with terceiro. This new endeavor further expedites the Solana community by way of U.S. public markets.
“This investment highlights the growing demand for efficient, secure access to high-quality crypto assets in public markets,” - Brian Rudick
Closing of the offering is subject to customary closing conditions.
“The closing of the offering is expected to occur on or about April 24, 2025, subject to the satisfaction of customary closing conditions,” - Upexi
