Gen Z is also increasingly relying on cryptocurrencies to buy their THC gummies, motivated by factors beyond convenience. This new generation, born between the late 1990s and early 2010s, are true digital natives. Even more important, they continually transact on these assets across all types of transactions. Their acceptance of technology paired with the younger, more curious consumerism of cannabis culture has led to some new consumer behaviors.
Gummies, and THC gummies in particular, have quickly become a consumer favorite. Gen Z uses apps like Coinbase Wallet, MetaMask, and Trust Wallet to hold and send digital assets right from their smartphones. For them, online banking, peer-to-peer payment apps like Venmo, and virtual wallets are as second nature as breathing.
Several factors contribute to this trend. As the most proficient digital natives, leveraging cryptocurrencies is a natural progression of Gen Z’s comfort level with technology. That’s because they’re used to banking online, and they’re first adopters of any new digital solution.
The perceived anonymity and security of cryptocurrency transactions is attractive to some Gen Z consumers. Though these transactions are not completely untraceable, crypto transactions can provide a level of anonymity that other payment methods lack. This can be especially appealing in states where cannabis regulations are restrictive or unclear.
This trend is not without serious pitfalls. Laws vary tremendously from jurisdiction to jurisdiction, resulting in a confusing patchwork legal environment for consumers and businesses alike.
Moreover, science and politics have the potential to upend either the crypto or cannabis sector overnight. Regulatory crackdowns, market volatility, and technological advancements can all impact the way Gen Z uses crypto to purchase cannabis products.
Even with these obstacles, Gen Z is leaning into new digital trends. The increasing use of cryptocurrency for cannabis purchases is a prime example of this trend. As technology accelerates, it’s a given that new and exciting ways to transact will develop.
