Donald Trump and all of his adult children are going all-in on crypto. They’re pumping up the value of their new memecoins, opening a new Bitcoin mining operation – and buying up tons of Bitcoin. This is a big change because it represents a departure from typical real estate development activities. These days, crypto-related activities account for the overwhelming majority of the on-paper value of the Trump business empire.
Donald Trump has entered the memecoin space, inking his own – and Melania’s – memes. These digital assets mark your first step into the speculative – some say volatile – world known as crypto.
The Trump family has too, having recently opened up a new Bitcoin mining operation, further ingraining themselves into the crypto ecosystem. They have set aside $300 million to buy options for Bitcoin. The strategic play reflects a desire to take advantage of likely price changes.
During the 2024 election cycle, Donald Trump sought and embraced crypto executives. He made sure to double down on his embrace of the digital currency world by speaking at the influential Bitcoin conference. Trump Media and Technology Group has raised $2 billion in Bitcoin and Bitcoin-related securities. The company began its Bitcoin treasury strategy by selling $2.5 billion in new stock and debt.
Trump’s initial forays into crypto territory involved the launch of NFTs (non-fungible tokens) featuring his likeness. These digital collectibles went mostly under the radar, accumulating all sorts of excitement and money, thus opening the door for larger crypto boondoggles.
Trump family business ventures today look less like a real estate empire and more like a cryptoconglomerate. In slightly less dumb celebrity news, Eric Trump and Donald Trump Jr. just released a new decentralized finance application, World Liberty Financial.
Trump Media and Technology’s financial statements show a major investment in Bitcoin. Bitcoin comprises roughly two-thirds of the company’s liquid assets, which total nearly $3 billion.
"We're rigorously implementing our publicly announced strategy and fulfilling our Bitcoin treasury plan." - Devin Nunes
For Q1 2025, Trump Media and Technology reported just $821,000 on its top line.
