Let’s not kid ourselves here, when we discuss the world of DeFi at large, the story is primarily told from a Western perspective. We hear about Aave, Curve, and a handful of other platforms, mostly built and headquartered in Europe or the US. Is this truly the future for all, and in all places? Well, I hope the answer is no, but let me explain why. Southeast Asia is about to change the game, and the DeFi staking landscape will be dramatically different by 2025.

Western Models, Regional Misfits?

Aave and Curve are impressive, no doubt. Are they truly suited for the specificities of the Southeast Asian climate? Here's where the unexpected connection comes in: think of it like fast food chains. Though McDonald’s is the world’s most successful global company, their takeover strategy mostly consists of changing their menu to fit local tastes. They all know what works in Iowa isn’t going to fly in Jakarta. DeFi could use that kind of localization, and that’s where Western platforms are really missing the mark.

Furthermore, the regulatory environment in Southeast Asia has proven to be a minefield. The response from most Western platforms has more of a hands-off, futurepreneur approach — but that approach just doesn’t cut it. Governments are starting to realize that crypto is here to stay, but they’re going to regulate it. The platforms that step up, work with regulators, focus on doing the right thing, and earn trust will be the ones that succeed.

Mobile-First is the Only Way

Southeast Asia is a mobile-first region. Forget desktops; everyone's on their phones. Best Wallet takes the top place with its user-friendly mobile app and non-custodial app by design. The key to its success will be in delivering a seamless and intuitive mobile experience designed with Southeast Asian users in mind. Consider linguistic aspects, design, and even cultural subtleties. No amount of cultural education in a Western app can come close to the nuance lost in translation.

  • Mobile Penetration: Southeast Asia boasts some of the highest mobile penetration rates globally.
  • Digital Natives: A large percentage of the population are digital natives, comfortable with mobile payments and online services.
  • Accessibility: Mobile is often the primary (and sometimes only) access point to the internet for many.

Southeast Asian Innovation Ignites

Where are the Southeast Asian platforms? So, the question becomes – why are they not cleaning up on all these "top 12" lists? That’s the outrage that fuels this revolution! More importantly, we need to focus on positively encouraging the developers and entrepreneurs right here in our own back yard. We need to create solutions that are appropriate for our context, not follow Western standards wholesale.

I’m referring to platforms that are able to tune into the nuanced financial habits and preferences of the Southeast Asian user. Other platforms offer more premium, localized in-language support and acceptance of local currency. Put another way, they serve the special risk profiles of regional investors. Now, picture that platform created by us, for us.

The Call to Arms

This isn't about being anti-West. It’s less about the amount but more about understanding that Southeast Asia has the opportunity to be at the forefront of DeFi staking. We’ve got the talent, the entrepreneurial spirit, and we’re creating the market to build something really amazing.

This is not just about the bottom line. It’s about creating a financial future that is available, open, and empowering for Southeast Asia’s diverse population. That’s what it’s really about—taking control of our financial future and creating a system that actually works for us. The time is now. Let's make it happen.

  • Invest in Southeast Asian DeFi projects. Put your money where your mouth is and support the platforms that are building the future.
  • Challenge the status quo. Don't accept the Western-centric narrative. Demand solutions that are tailored to YOUR needs.
  • Build! If you're a developer, get involved. Create the platforms that will power the Southeast Asian DeFi revolution.

This is more than just about making money. It's about building a financial system that is accessible, inclusive, and empowering for the people of Southeast Asia. It's about taking control of our financial future and creating a system that works for us. The time is now. Let's make it happen.